Having a lot of followers on your social media account might make you feel good, but if those followers aren’t purchasing, they’re basically useless. It’s not the amount of followers that matter, it’s the amount of sales those channels provide.
It’s perfectly possible to have a moderate, but dedicated following that’s boosting your conversion rate.
Whether it is Facebook, Twitter, LinkedIn, often each one of these channels cover the entire buying circle, from brand awareness all the way to advocacy. And what’s more, because of the upcome of shoppable social, each media can now cover the entire sales journey on itself. Customers might move from awareness to consideration to purchasing and beyond, all on your social account.
If you don’t have a clear idea about how to handle the everchanging world of social media marketing to support your sales process, you can download the ebook we’re bringing to you today to have a first concrete help.
The main sections of which the ebook is composed will guide through the principle areas of intervention when operating SMM.
How do social media work: an introduction to the world of likes, shares, engagement and conversion, a complete look to all steps.
Social media for customer support, or how you can build a trustworthy relationship with your customers, pre and post sales?
Content: a simple guide to creation, with some tips and tricks to inspire your game when delivering the best of your world to your audience.
Lead generation and sales, the way to nurture your prospects and create sales opportunities for your brand or company.
We hope that this tool will be helpful to you, so please feel free to give us your feedback and comment about your practices and results, we’d love to hear from you!
Francesco Fiume is Head of Marketing Communications and Digital of Fashion Technology Accelerator.
He manages brand and digital marketing strategies for companies in the Acceleration Program. Francesco also offers his expertise in our Consulting Sessions and is the reference point for FTA’s own brand and corporate marketing activities.