So you might already know more about it than you actually realize. Have you ever thought of how this works? You put a word or phrase into the Google window on your browser and you get an entire list of websites that have something to do with what you entered. For everything you search you want an answer, while the search engine wants to lead you to the best answer possible, and the websites or companies providing the answers want you to find them.
The matching of all these wants is what we call Search Engine Optimization, or SEO.
SEO professionals use all sorts of different techniques to try and get their websites higher up in the search, because if potential customers can’t find you there’s no point in being out there. Google owns roughly 70% of the search engine mar- ket share, and throughout this report we’ll be there for referring to Google when necessary.
The e-book we’re bringing to you today is composed of three main sections, to dissect the principle areas of intervention when operating SEO optimizations.
The on-page optimizations, from the keyword definition and strategy to page titles, meta descriptions, and content structure for your needs to rank, a complete look to all steps necessary.
The off-page optimizations, what these are and how they can affect the efforts you make to build credibility and traffic to your website? From link building to social media publishing, every area is connected and integrated.
The tools of the trade, plus some tips and tricks from the best in class, to have a peek at how real pros do.
We hope that this tool will be helpful to you, so please feel free to give us your feedback and comment about your practices and results, we’d love to hear from you!
Francesco Fiume is Head of Marketing Communications and Digital of Fashion Technology Accelerator.
He manages brand and digital marketing strategies for companies in the Acceleration Program. Francesco also offers his expertise in our Consulting Sessions and is the reference point for FTA’s own brand and corporate marketing activities.