A standout email marketing strategy is crucial for any business. Despite the content overload that is weighing down the Internet nowadays, there is still one line of access that puts businesses on screens and directly in front of customers, and that is the target customers’ email addresses.
Through email, you can directly inform prospects that you exist and operate, encourage existing customers to make another purchase, or provide additional informations and value through exclusive content, coupons, or deals. Further, you can use email for building connections and relationships. It is a straight conversation that can make customers feel seen, heard, and appreciated, which can ultimately lead to loyal customers who do not just buy from you, but advocate for you.
Nonetheless, this channel can do wonders in boosting sales and increasing traffic to your website. In short, email marketing and newsletters are a company’s most important asset and converting tool.
In order to show all benefits of email marketing, we developed a guide that will help you achieve your desired results. Before going into details regarding your email marketing strategy, we will explore what it is and how it works. After covering fundamentals, we will go through steps to take before, during, and after your campaign launch in order to achieve maximum results.
Email marketing fundamentals: what is email marketing? What are the fundamental elements you have to know and understand in order to craft a proper strategy? Here you will find some interesting background and data.
How to craft a strategy and develop tools: why your audience should engage with you, and how are you going to engage with them? A few examples and tips to make it all happen correctly.
Track your results and try again: some tips and tricks to measure your performance and enhance your efforts in conducting your campaigns.
We hope that this tool will be helpful to you, so please feel free to give us your feedback and comment about your practices and results, we’d love to hear from you!
Francesco Fiume is Head of Marketing Communications and Digital of Fashion Technology Accelerator.
He manages brand and digital marketing strategies for companies in the Acceleration Program. Francesco also offers his expertise in our Consulting Sessions and is the reference point for FTA’s own brand and corporate marketing activities.