Pitching a business to an investor is one of the most important moments in an entrepreneur’s professional life. In a short and concise presentation, you must convince investors that your startup is worth attention and, of course, money.
The task of pitching a fashion tech startup becomes even harder due to high pressure and competitive arena.
The fashion industry is exciting and ever-changing, but it is also incredibly complicated due to technology innovation brought to the table.
Investors are swamped with business pitches from thousands of entrepreneurs who want to transform the fashion industry, so it is extremely important to make an impression and tell a compelling, memorable, and interesting story that shows your passion and expertise in the business. Don’t be afraid to show off your products and say things how they are.
Creating a pitch is not an easy task, learning how to pitch is fundamental for any entrepreneur. If you have never done it before, it can be incredibly daunting; therefore, we have compiled a list of advices to help you create a pitch for your own fashion tech startup, an introduction to the art of pitching.
Hopefully, it will help you understand what persuades an investor to go with a business, and provide some insight into the best way to get inside a potential investor’s head.
If you don’t have a clear idea about how to handle the pitching process and related tasks, by the end of this reading you should feel more confident and ready to make your business stand out. Download the ebook we’re bringing to you today to have a first concrete help.
How to tell your story: a story to be good needs to be told correctly, thus organizing the chapters and contents of your document is the first critical step.
How to articulate each part: which way you will build a consistent tale for your audience?
How to approach the d-day, or some tips and tricks to inspire your speech when pitching your startup to your audience.
We hope that this tool will be helpful to you, so please feel free to give us your feedback and comment about your practices and results.
We’d love to hear from you!
Francesco Fiume is Head of Marketing Communications and Digital of Fashion Technology Accelerator.
He manages brand and digital marketing strategies for companies in the Acceleration Program. Francesco also offers his expertise in our Consulting Sessions and is the reference point for FTA’s own brand and corporate marketing activities.