FTA Academy>How to Pitch a Startup: Online Course

How to pitch a startup

Learn how to pitch a fashion startup effectively to investors.

The investor pitch is a key element of any fundraising process. It is a crucial step for securing funding and support for your startup.

With our course “How to pitch a startup”, you will understand what angel and Venture Capital investors are looking for.

You will learn how to provide them with the right answers, to anticipate the most burning questions, and display the right path to growth according to your plans.


  1. 1. Introduction
  2. 2. What investors look for
  3. 3. How to structure your pitch
  4. 4. Designing and formatting your pitch
  5. 5. Title
  6. 6. Problem/opportunity
  7. 7. Value proposition
  8. 8. Underlying magic
  9. 9. Business model
  10. 10. Go-to-market plan
  11. 11. Competitive analysis
  12. 12. Management team
  13. 13. Financial projections and metrics
  14. 14. Status, timeline and use of funds
  15. 15. Summary and call to action
  16. 16. How to present your pitch
  17. 17. The Q&A section
  18. 18. Recap



  • Level: Beginner
  • Duration: 140 minutes, self-paced
  • Language: English
  • Prerequisites: None


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Typical questions this course addresses:

What should I include in my startup pitch?

What shouldn’t I include in my pitch?

How should I prepare for a pitching event?

How can I make the most of the limited time I have for pitching my company?


Meet your teacher: Marco Filocamo.

Marco is an FTA mentor and he has in-depth expertise in data analysis, operations, and project management. He is a lecturer at fashion institutions such as Domus Academy and Istituto Marangoni.

He is also a Facilitator for Startup Weekend in Southern Europe and the co-founder of Activators Pavia, an association of tech and business enthusiasts promoting innovation at all levels.


Do you want to know more about our Academy? Contact us!

    Looking for a tailored consulting solution?

    The journey never ends.

    Is your startup beyond the early stage?

    More developed startups still have plenty of questions.
    We can address them.

    Our value proposition remains the same:

    Actionable, tailored insights.

    Check It Out!

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