FTA Academy>How to design a fashion business model

How to design a fashion business model

How to design a fashion business model for your startup.

The business model is the core of your company’s overall strategy. It defines how your company plans to become self-sustained, and fully developed.

This course will provide you with a concrete roadmap and best practices to put in place for designing the most effective business model for your fashion technology startup.

Course Chapters

  1. Introduction
  2. Business models for fashion startups
  3. Value proposition
  4. Buyer personas
  5. Creating a customer base
  6. Growing the customer base
  7. Positioning strategy
  8. Recap


  • Level: Beginner
  • Duration: 65 minutes, self-paced
  • Language: English
  • Prerequisites: None


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Typical questions this course addresses:

What is a business model and why do I need one?

What types of business models are there?

What elements does a business model include?

What should I think about when designing the business model for my startup?


Meet your teacher: Giusy Cannone

Giusy is FTA’s Chief Executive Officer and she has 10 years of experience in investment and startups. She has been Investment Manager at Italian Angels for Growth, a business angel network with 14M€ invested.

She has also been involved in consultancy projects to develop entrepreneurial ecosystems in different countries. She is a lecturer at major Italian Fashion Schools, such as Istituto Marangoni and Domus Academy.


Do you want to know more about our Academy? Contact us!

    Looking for a tailored consulting solution?

    The journey never ends.

    Is your startup beyond the early stage?

    More developed startups still have plenty of questions.
    We can address them.

    Our value proposition remains the same:

    Actionable, tailored insights.

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