FTA Academy>Crafting a Business Plan

Create a business plan

Learn how to create a business plan for your fashion startup.

A business plan contains your startup’s financial projections, as it provides information about your expected profitability scenarios and overall startup growth. It is a crucial document for investors when evaluating your startup, as it shows your ambition and vision for the company.

In this course, you will learn how to create a business plan containing professional financial projections in an easy-to-follow, step-by-step approach. No hidden secrets, real-world cases from the fashion tech world and examples in a self-paced online course to show you how to do it.


  1. 1. Introduction
  2. 2. Drivers for growth
  3. 3. Hypothesis sheet
  4. 4. A numerical example
  5. 5. Rolling sheet
  6. 6. P&L sheet
  7. 7. Recap



  • Level: Beginner
  • Duration: 75 minutes, self-paced
  • Language: English
  • Prerequisites: Basic knowledge of Excel


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Typical questions this course addresses:

  • \ What is a business plan?
  • \ Why do I need a business plan?
  • How can I get started with creating a business plan for my startup?
  • \ What type of business plans do investors look for?
  • \ How should I structure my business plan?

Meet your teacher: Giusy Cannone

Giusy is FTA’s Chief Executive Officer and she has 10 years of experience in investment and startups. She has been Investment Manager at Italian Angels for Growth, a business angel network with 14M€ invested.

She has also been involved in consultancy projects to develop entrepreneurial ecosystems in different countries. She is a lecturer at major Italian Fashion Schools, such as Istituto Marangoni and Domus Academy.


Do you want to know more about our Academy? Contact us!

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    Our value proposition remains the same:

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