Jarvis Macchi has 15+ years of experience as a journalist and digital communication consultant. He worked in the digital marketing department of many brands such as Tod’s and Pinko, and currently he is the Head of Social Media at Luxottica. He’s the author of “Luxury 2.0, the new digital strategy of luxury brands” (Lupetti Edizioni – 2010) and “Luxury 2.0, digital evolution” (Lupetti Edizioni – 2013).
