FTA Academy>Key Performance Indicators for Startups: Online Course

Key performance indicators for startups

Learn why and how to use Key Performance Indicators for your startup.

Key performance indicators, in short KPIs, are a valuable tool for all companies, including startups, to monitor performance and compare it against relevant industry benchmarks.

This self-paced online course will introduce the overall methodology as well as present example metrics from different areas most relevant for startups, such as digital channels, sales, email marketing and fundraising.

Our value proposition is simple:

Actionable, tailored insights.

Course Chapters

  1. 1. Introduction
  2. 2. KPIs for digital channels: Acquisition and behavior
  3. 3. KPIs for sales: General, marginality and production
  4. 4. KPIs for email marketing: Emails and list
  5. 5. KPIs for fundraising: Valuation, survival and growth
  6. 6. Recap


  • Level: Beginner
  • Duration: 85 minutes, self-paced
  • Language: English
  • Prerequisites: None
  • Price: 89€ + VAT


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Typical startup questions this course addresses:

What are Key Performance Indicators exactly?

Why should I use KPIs to track my performance?

What types of KPIs are useful to track and monitor?

Which Key Performance Indicators are most relevant for my startup?


Meet your teacher: Rebecca Sehlbach

Rebecca is a Project Manager at FTA in Milan, providing startups with expertise in analysis, operations and fundraising. She has extensive international experience, having lived in 7 countries across Europe, the Americas and Asia.

Rebecca has previously worked at Argentinian Venture Capital fund Draper Cygnus as well as Berlin FinTech startup N26. She holds a Master’s in Finance from the Stockholm School of Economics.

Picture Rebecca

Looking for a tailored consulting solution?

The journey never ends.

Is your startup beyond the early stage?

More developed startups still have plenty of questions.
We can address them.

Our value proposition remains the same:

Actionable, tailored insights.


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