Born in 1971, after his university education and the international experience Ercole joins Reda, which is now at the fourth generation, and from 2005 he took the responsibility upon himself becoming the new ceo of the wool factory. During the early years he held different positions: from production to marketing, from new business to design where he has learnt all the details of this job. Strongly attached to his region, like Reda’s woollen fabrics, he would like to improve the idea of an ethical factory, strongly connected to the quality of the product and, at the same time, to the respect of the human relationships, of the environment and, last but not the least, of the tradition. All these elements let Reda’s brand strengthen its position in the world market, becoming today synonymous of luxury and made in Italy.
