Blog

Fashion Futurum: how Russia is disrupting the fashion industry?

  • Posted by giusy cannone
  • On 2 November 2016
A couple of weeks ago, Fashion Technology Accelerator Milan was invited by the Russian Fashion Council to attend the Mercedes-Benz Fashion Week in Moscow. The President, Alexander Shumsky, told me that the Russian Fashion Council is heavily motivated in closing the gap between fashion and technology, among designers and “startups”. Well, that definitely convinced me […]
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Brand partnerships: how to create a successful co-branding?

  • Posted by giusy cannone
  • On 26 October 2016
Brand partnership, co-branding: first of all, what is it? A brand partnership is basically the alliance of two totally different companies, that get together to form and sell a new product indicative of both their identities. It can be a fast and cost-effective way of gaining new customers for your startup. The perfect example is […]
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Fashion tech vs. high tech: cold is cool?

  • Posted by giusy cannone
  • On 19 October 2016
Question: how many high-tech garments and accessories are you wearing right now? I look at myself: nothing. I walk around Domus Academy, searching for some evidence of sci-fi clothes. Apparently nothing. No 3D-printed jewelry, kinetic shoes, led-embedded shirts or rechargeable hoodies. I call one of my geekiest friends, Matteo, who invented a bracelet called Embrace […]
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How to start an online business?

  • Posted by giusy cannone
  • On 30 June 2016
You want to start an online business: now what? Creating a business from scratch has become incredibly easier in the last years, given the increased access to a variety of tools and competencies online. We deal with B2C companies in the fashion world, a market which shows peculiar rules and strategies to emerge. But which […]
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