Blog

Sustainability: thinking how digital can improve fashion

  • Posted by Francesco Fiume
  • On 23 February 2017
Sustainability is the word of the day, apparently. Everybody talk about it, especially in fashion. The apparel industry only accounts for 10% of global carbon emissions and remains the second largest industrial polluter, second only to oil. That’s totally uncool, don’t you think? Going from the production of the ingredients until the disposal of garments, maybe […]
Read More
 

User experience for dummies: what is UX?

  • Posted by giusy cannone
  • On 19 January 2017
User experience: nowadays we can hear this term almost everywhere. With a continuously growing attention to the design thinking approach, it pops out in every commercial sector. But we often forget to ask ourselves: what does it really mean? We hear people using it while referring to the interface of a digital product, the colors, […]
Read More
 

Fashion technology trends in 2016: a view in perspective for 2017

  • Posted by giusy cannone
  • On 13 December 2016
Discussing main fashion technology trends in 2016, we have tried to make a wrap for you!   As we are getting closer to the end of the year, I would like to share with you our experience about the most important technology and socio-behavioral drivers that have shaped and influenced the fashion industry in 2016. […]
Read More
 1

Decoded Fashion: The Milan Edition 2016

  • Posted by giusy cannone
  • On 1 December 2016
After a short but well-earned break for thinking, after the amazing experience our team had at the Decoded Fashion Pitch, with XShüu Technologies and Askourt in the final selection, it’s finally time, to sum up, and discuss a bit about #DFMilan 2016. The Decoded Fashion’s event has reached its fourth edition in Italy, in partnership […]
Read More
 

Fast Track Program: second edition’s wrap!

  • Posted by giusy cannone
  • On 10 November 2016
Fast Track Program’s latest edition has just ended, and we are excited to tell you more about it! Fast Track Program is for start-ups. In this case, we have welcomed to our office four start-ups, from four different countries and two continents, have gathered in Milan to participate in our full-time, one-week training program to […]
Read More
 1

Fashion Futurum: how Russia is disrupting the fashion industry?

  • Posted by giusy cannone
  • On 2 November 2016
A couple of weeks ago, Fashion Technology Accelerator Milan was invited by the Russian Fashion Council to attend the Mercedes-Benz Fashion Week in Moscow. The President, Alexander Shumsky, told me that the Russian Fashion Council is heavily motivated in closing the gap between fashion and technology, among designers and “startups”. Well, that definitely convinced me […]
Read More
 

Brand partnerships: how to create a successful co-branding?

  • Posted by giusy cannone
  • On 26 October 2016
Brand partnership, co-branding: first of all, what is it? A brand partnership is basically the alliance of two totally different companies, that get together to form and sell a new product indicative of both their identities. It can be a fast and cost-effective way of gaining new customers for your startup. The perfect example is […]
Read More
 

Fashion tech vs. high tech: cold is cool?

  • Posted by giusy cannone
  • On 19 October 2016
Question: how many high-tech garments and accessories are you wearing right now? I look at myself: nothing. I walk around Domus Academy, searching for some evidence of sci-fi clothes. Apparently nothing. No 3D-printed jewelry, kinetic shoes, led-embedded shirts or rechargeable hoodies. I call one of my geekiest friends, Matteo, who invented a bracelet called Embrace […]
Read More
 

How to start an online business?

  • Posted by giusy cannone
  • On 30 June 2016
You want to start an online business: now what? Creating a business from scratch has become incredibly easier in the last years, given the increased access to a variety of tools and competencies online. We deal with B2C companies in the fashion world, a market which shows peculiar rules and strategies to emerge. But which […]
Read More